— October 18, 2007, 3:43 pm

Hybrid luxury cars

Houston Chronicle - which opened last fall on Flamingo Road east of the Strip, calls itself a “luxury It’s affordable but not luxurious. And it’s smoke-free. A touch of Tahiti Tahiti Village A car is essential. Showing me around a four-bedroom home in the Green Valley Read More

Washington Post - Arlington, Va.: Emergency savings vs. paying off car. I am a 20 something single are trying to make money but providing clothing and shoes that are more affordable and A suggestion would be to have a special savings (or “luxury bucket”) set aside for Read More

Town Hall - On Thursday, the House of Representatives will vote on a measure to override President Bush’s veto of a massive government-subsidized health insurance entitlement expansion plan. I agree with the Democrats on one thing: This is indeed a “defining Read More

Ashland Daily Tidings - If you own a car, have a job (or a business), ski, have money or own a home you We have the funds but obviously use them for luxury items and now want to force AFN, Affordable housing) we could afford to fix the roads. The only thing we would Read More

Luxury Sports Car

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— October 13, 2007, 2:30 pm

Luxury car picture

BusinessWeek - I cannot imagine what people who work overseas in environments much less luxurious than my environment must feel, not to I won’t buy American cars these days, because they remain inferior technical products. I had purchased a new Pontiac Continue Reaing

PR.com - of an array of accessories for body and home in distinctive and sassy line of bold colors, playful details and luxurious fabrics Zone, Inc. we thrive on using our creative juices each and every day to give our customers unique ways to make their cars Continue Reaing

News.com.au - Or being preached to about anti-consumerism by rock stars whose luxurious, pampered lifestyles depend on the funds generated by Lopez, George Clooney, Brad Pitt and Julia Roberts, all of whom have enthusiastically and publicly embraced hybrid cars Continue Reaing

Atlantic City Press - Kevin Bailey, a ferry engineer, confirmed the cutbacks in crew and crossings and said they lost more than 700 cars just not helped matters, and neither did a decision by former Authority Executive Director Michael Harkins to add several luxurious Continue Reaing

Best Luxury 2006 Car

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— October 12, 2007, 7:37 pm

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Over the past few years, the popularity of car leasing has soared. When you compare leasing with buying a car and suffering the humongous monthly installment fees, leasing provides a better and more viable financial option.

For auto leasing, you need to know the tricks of the trade so that you will not end up paying more than when you directly buy the car. There are car dealers and manufacturers who can give you your money’s worth if you want to go for this option.

You will get a better deal out of the car dealers if you appear knowledgeable about the auto leasing industry, so read up.

‘Auto Leasing Defined’

You would “lease” a car by paying for the costs by which the vehicle depreciates in value. You can calculate depreciation costs by subtracting the car’s value by the time that the lease ends, from its original value. There are cars which depreciate more than other brands. The rule of thumb is, the smaller the amount that your car depreciates, the lesser the costs to lease.

Once you decide to go for leasing over buying a vehicle, you may choose the one with the least depreciation value.

If you decide to go for this option, you need to learn about “lease term”. This is the number of months that the vehicle is leased. Typically, leases last for 24, 36 or 48 months, depending on your contract.

‘Leasing or buying: Which option is kinder to your pocket?’

-Automobile leasing requires you to have a good credit, so if your credit score is low, it is better to go for buying.

You may even be disapproved for a lease if your credit history is not good. Or, at the very least, you will be required to pay higher monthly dues.

-Leasing companies would need to profit from you.

They will invest capital on buying the car, then lease that car out. Just like with any loan, their money shoudl earn interest so you better consider this as well when considering the advantages of buying.

-Make sure that you get the best deal out of car leasing by comparing the monthly costs with the interest rates of your local car dealer.

By making a note and comparing both prices, you would more or less have an idea of which option to go for.

‘Car Leasing Tips’

- When deciding on the model or make of the car that you will lease, choose the Japanese and European cars. These are basically the brands which have lower depreciation rates, as compared to the American vehicles.

You will find out that most luxury cars have the lowest depreciation values. Research, visit a local car dealer in your area or ask friends who are currently leasing cars. They should have some great tips to share with you on how to get the best deal out of leasing cars.

-Leasing a car may put a big dent in yur budget when it comes to car maintenance. You need to make sure that you are a “car-friendly” user when you opt to go for auto leasing.

-Definitely go for leasing if you are the type who wants to own the latest cars in the market. In the long run, leasing will be a better option for you as compared to buying the latest car model then trading in or selling the old one that you have.

-As much as possible, choose a shorter lease period. This is so that you can optimize the warranty of the vehicle.

-Finally, avoid the long-term leases, because the car’s value will decrease by the time the lease ends, and this is mostly when engine problems begin.

About the Author:

Robert Thatcher is a freelance publisher based in Cupertino, California. He publishes articles and reports in various ezines and provides leasing resources on www.just-leasing.info.

Car Dealer Luxury

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— , 7:37 pm

Lamborghini car rental

This article provides useful, detailed information about Designer Car Mats.

Car mats are used so that the car floor does not get dirty with use, as the driver might have to get into the car in all kinds of weather. Slush, mud and dirt can spoil the interior. Car mats are an easy way out of such damage as they are removable and can be cleaned easily.

Luxury cars call for luxurious interiors. Luxurious car owners want the same sleek plush look inside the car as well as out. Available for such owners are high-end designer car mats to perfectly suit luxury car interiors. Such car mats can be custom-designed and custom-fit for a perfect look and fit.

Decorative car mats come in fine materials: leather, sheepskin and polyester are some materials used to make them. These are available in different colors that would go well with the car interiors. They would be perfectly tailored according to the car measurements, and also have an anti-skid facility like regular car mats. Perfect design and fit ensure that they do not spoil the carpet flooring. Although regular car mats can be used during any weather, designer car mats can be custom made for particular seasons.

Many manufacturers have websites on the Internet that allows the customer to design car mats to their liking. This can be done using the virtual mat maker provided on the website. The customer can design the mat with any material, design, print, logo, and even the piping around the mat to endure that the final product is a unique designer piece. The customer can choose from a wide range of carpet colors and shades as well as the material with which the mat is to be made.

The delivery from manufacturers who deal with designer works is prompt. Since such manufacturers would be dealing with high-end clients, the cost is higher than for regular car mats. However, a custom-designed mat certainly makes a difference in a car like Alfa Romeo or a BMW, the luxury or exotic sports model.

Individuals would also be able to find stores that provide designer car mats that would be custom-designed and fit for a car. This might be tedious compared to browsing online for such vendors, and shopping online saves time.

Although designed specifically by the customer or by a manufacturer to create a unique piece, what matters in the end is the way the car mat looks in the car. A dirty car mat would be conspicuous in a plush car, so needs to be cleaned as frequently as the car itselfHealth Fitness Articles, sometimes even more.


ABOUT THE AUTHOR

Personalized Car Mats provides detailed information on car mats, car seat mats, clear car mats, custom car mats and more. Personalized Car Mats is affiliated with Truck Floor Mats.

Luxury Car For Sale

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— , 7:35 pm

Luxury cars

Whether you’re shipping an expensive exotic car, a classic, an antique or a standard family car you can always count on successfully locating an excellent car transport company with an auto carrier package designed to fit your needs and budget.

Whether you’re shipping an expensive exotic car, a classic, an antique or a standard family car you can always count on successfully locating an excellent car transport company with an auto carrier package designed to fit your needs and budget.

There are several different types of car transport companies that cover a wide range of services including overseas shipping and international transport, transport of custom built automobiles, luxury cars, antique autos, exotic cars, and the familiar sedan. Car transport companies are usually listed under the following titles: car transport, vehicle shipping, and auto transport. When hiring a car transport company you have to consider some issues specific to vehicle transport, unlike your other possessions cars have some precise requirements like additional car insurance and vehicle inspection reports.

Be confident that the car transport company adequately insures your car. When investigating car transport companies you will want to find out the total cost first. Be prepared to provide the following information: origination/destination, departure date, and type of car. You will also want to consider what kind of car transport service you want. There are several options available with a wide variety of prices; for example door-to-door car transport, terminal-to-terminal, enclosed car transport, car carrier transport and rail service.

Some car transport companies may require payment in advance, while others will require a deposit. Ask for a contract clause that waives the cancellation fee if your car is not picked up by your auto shipping company within the time frame that you agree upon. If you terminate your contract within the allotted time period, expect to pay some fee. Occasionally it is difficult for a car transport company to certify a delivery date, however some car transport companies will offer a guarantee that covers a rental car if they cannot make the agreed delivery, find out the cost and the maximum dollars per day covered.

The car transport company should warn you of possible delays ahead of time. If you need an exact date for pick-up, most vehicle transport services can pick-up your car and hold it at a secure location for an additional charge.

Car transport companies use various methods to move your car long distances, such as flatbed truck, car carrier, enclosed trailer and other more customized options, like single enclosed trailer or two-car non-stacking enclosed trailers.

When you leave your car with a car transport company, be sure you receive an inspection report, this document supplies receiving and delivery information, current mileage, and details the condition of your car. Make sure to get everything in writing.

Remember it’s not the size of a company or how many trucks they have that makes them successful; it is the skill of the employees behind the equipment and their commitment to customer service. A great car transport company will have a group of trained professionals who will come to you with experience and unique knowledge of the inner workings of the auto transport business. Just knowing the basic facts about car transport will make finding the right company a guaranteed success.


ABOUT THE AUTHOR

Car Transport provides detailed information about car transport services and trailers, as well as advice on locating an cheap, domestic and international car transport company for your standard, classic, or exotic car. For more information go to http://www.e-cartransport.com and/or visit our affiliate site at http://www.original-content.net.

Lease Used Luxury Car

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— , 7:23 pm

Lamborghini rental

Lincoln Town Car is famed for its spacious interiors and emphasis on superb safety. In fact, the 2006 model of such type boasts its best-in-class front and rear hiproom, shoulder room, front headroom and trunk space. Moreover, it has received 5-star rating to all those categories. Further, it has also received the 5-star front crash rating in five years straight starting from the year 2001 to 2005. Despite these achievements, there is a strong allegation from the automotive industry that Lincoln Town Car will soon to vanish. Authorities in the car manufacturing industry are anticipating that this flagship model of Lincoln to be released next year will be the last of its kind.

Town Car is the usual car which can take individuals to airport, chaperone youngsters to prom and transport individuals with a dash of style and performance. It is a luxurious car with rear wheel drive. Nonetheless, among Lincoln Town Car OEM parts the best is its V-8 power engine. V-8 is a powerful engine that features 239 hp and 287 lb.-ft of torque. This engine is capable of proving smooth acceleration and transition. This is because of its dual exhaust system that controls the power of the car without being raucous.

Rear-drive LS, which is also V8 powered, has vanished from the market. Moreover, Lincoln Town Car is also following the latter’s plight. According to some reports, said car is headed out to pasture as early as 2008. Moreover, the would-be replacement for Lincoln Town Car is the all-wheel drive MKS. The latter has a torque V8. Said car is envisioned to compete with the latest lineup of BMW, Cadillac and Mercedes-Benz.

According to Automotive News Ford axed plans to offer a V8 in the MKS. So Lincoln’s flagship car will be an all-wheel drive, 6-cylinder sedan. Further, Lincoln will eventually become the American Acura. John K. Teahen Jr., senior editor of Automotive News commented, “There’s no way that a V6 can impart the cachet of a V8. And that cachet is what sells luxury cars. It seems to me that Lincoln has officially withdrawn from the luxury car segment.”

About the Author

Pamela Hewitt is marketing consultant of a successful auto body shop in Philadelphia, Pennsylvania. This 39 year old is also a prolific writer, contributing automotive related articles to various publications. She is also an offroad enthusiast.
Luxury Car Rental

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— , 7:22 pm

Luxury car market

Earlier in 2005 I had a huge moment of clarity. To help you understand all of this I will have to explain a little about the events of my life in 2004. You see in 2004 starting with $340.00 I ventured out on starting my business of interest and earned from that starting amount over $70K in 2004. You see even though all this had happened so smoothly I allowed myself to stop doing the process that had lead me to realizing amazing cash, flowing swiftly and freely into my life.

The clarity that came to me in 2005 after my rising success began to slip and slide on a downward spiral to what would have become “another one bites the dust” - meaning failure. I had no real idea why things had taken a turn for the worst but it became clear to me when this clarity came to me on that special day. It was at that moment that I knew without a doubt how and why my financial abundance had climbed rapidly and happily in 2004.

I thought up until that moment it was because of something out of my control. I was wrong! This was one of those times when I am so glad that I was wrong because the clarity had shown me why I…why us humans miss out on living out the rest of our lives in the total joy of success, financial success, and total happiness.

Here, I was a part of an experiment in how anyone can and will gain total success in every area of their life. I was a part of an experiment that at the time I didn’t realize I was any part of…The moment of truth came in that clarity and the research had been done and completed and here I was being shown by life itself why my success had slid on a fast downward spiral.

I believe the clarity came to me when it did because I had just found another piece of the puzzle and had only ten days earlier began doing what I didn’t at that time know was to pull myself up to a greatness more abundant than it had been in 2004. The clarity arrived and told me in reflection where I had failed myself on the path I had taken to create more money in one year than I had ever earned before. I was working a few hours a month and earning amazing money.

Well, I was a part of an experiment orchestrated by the Universe and the same source, the universe, life, God or whatever you want to name it, showed me from the experiences of my past events that I was the source of my own un-doing. I even thought when I had that moment of clarity that I should have continued studying a program I had used prior to my huge financial success. As quickly as I had the thought that I should have continued with that material an answer from within said, “No,” assuring me that is not the key element to a lasting life-time of success.

I was told from an inner knowing that the cause of my success had nothing to do with any outside material I had used. It confirmed to me that the key to my amazing fast moving financial climb and enjoyment of luxury cars, good food, life’s enjoyments had arisen out of one key element that I had allowed myself to overlook and eventually abandon while I was enjoying my financial wealth and life toys. FOR THE RECORD, I began experiencing amazing results within two weeks as a result to using the key element. The tools are great resources but the key element is the key.

I had been shown why I had undone my success. It wasn’t an answer that applied only to me but to every breathing human. My moment of true clarity applies to me, to you and it is the answer to anyone who wants to experience creating an amazing life and income. It doesn’t have anything to do with anyone outside of you. I have since receiving this moment of clarity decided to share the key component of how I arrived back on my feet…

I am back on the path and I will disclose in the following content what I had done to arrive at the amazing financial success I had enjoyed in 2004. Since my moment of clarity I have fully gotten back on the right path and enjoying financial wealth, consistently and it’s expanding joyfully. This one key element applies to today, tomorrow, next year, ten years from now. The key applies to the rest of each of our individual life. It works forever…

I considered selling my “Life Experiment in Wealth and Abundance” but decided to just offer it to anyone who desires to know how one can successfully enrich every area of your life.

So, below I will detail step-by-step, what I did to get to the amazing income I enjoyed in 2004. I will disclose all the tools I was using to get to where I had arrived successfully. I will disclose the tool I had begun using prior to my moment of clarity… This new tool combined with the tools I had been using to reach the swift success I was experiencing in 2004…This new tool has added amazing power to my financial and desires manifesting success.

I will let you know that I know from living this “Life Experiment in Wealth and Abundance” what was the key to my success. I will even let you in on the most IMPORTANT lesson I learned in my moment of clarity, that not only told me but proved to me why I had taken a backward slide… I will tell you in detail the simple thing that I neglected and it cost me. That’s the past now. I am back on track and will remain on track after learning for myself that I, you and everyone of us are co-creating our lives for a good or bad outcome.

Enjoy. I will not guarantee what your experience will be… I am only speaking from my life truth. The experience/experiment in which life, the Universe, showed me the how and why success is attainable by anyone of us. I am on the right path and I know that if I take a backward slide it will only happen because I consciously chose to neglect one of the most important key elements. I now know the key to a life of total success.

I know there are skeptics who want you to prove you walk your talk. I will be happy to disclose to anyone who asks proof that I made the amazing income I refer to above… I have provided my email address at the bottom of this article to answer any questions you have…

WHERE I BEGAN:

As I explained above prior to my amazing financial success I was using a tool that lead to my experiencing financial growth within 2 weeks of adding this to my life. It is identified in the links below as Tool #1.

The other tool that I used on my path to this amazing success is identified below as Tool #2.

The tools that I added and have been using with the other tools has put my financial success on speed. I am experiencing more success in leaps and bounds since adding these tools to my arsenal of tools for creating results. I mean results that put money in your bank account and adds more of life’s finer things to your life. These amazing tools are identified as Tool #3 and Tool #4.

At the end, following the success tools links is the “why” to my fast spiral downward from the path of total financial and life successes. You will learn why this came about and how my clarifying moment on this fact aided me on getting back on life’s path of abundance. It is the why success grows and grows in every area of life. You will find out this nugget is worth its weight in gold. You will experience for yourself, a steady path of more and more success in staying conscious of this important key element .

I wish a life of amazing abundance to all. I am happy that I was able to share this with all of you.

Tool #1:
http://tinyurl.com/9ne3y

Tool #2:
http://tinyurl.com/c5ooh

Tool #3:
http://tinyurl.com/9uedg

Tool #4:
SPEED MANIFEST
http://tinyurl.com/dwumh

Tool #5:
BONUS: Tools that helped me grow my business.
http://tinyurl.com/dsnd5

Tool #6:
Visualization Made Easy!
http://tinyurl.com/co7al

The KEY truth that I neglected and rediscovered to put me back on the path to total success in every area of my life. Yes, we are co-creating our life experiences whether we are conscious of this fact or not. We create our realities. So, without any further delay…I discovered as a result of being a part of an experiment in wealth and abundance that when I stopped using Tool #1, which I used on a daily basis one and sometimes twice a day - my success was growing amazingly. In my moment of clarity, I thought that because I had stopped using Tool #1 that was the reason for my downward spiral but a voice within confirmed to me that it was never because of anything outside myself that my life events turned from joy and positive results to disaster.

The REASON my life experiences had changed and had slid on a downward spiral was because I had returned to the practice of not consciously setting aside the 24 minutes a day to use the tool to focus, intentionally focus on my desires. Tool #1 was originally introduced as a 24 minutes tool. It has since been shortened to an 11 minute tool.

**Let me reiterate that even if I didn’t use any tools, the key element to my success in all areas of my life, our lives is to set aside some time each day to (positively) consciously focus/concentrate on our desires. I like to think of this as intentional manifestation of desires. People spend hours watching television, listening to gossip, gloom and doom news but never set aside a few minutes to consciously, on a daily basis, focus on only what they desire. There is no need to focus on anything but what you desire.

You will discover from Tool #4 how to SPEED MANIFEST. I know a name like speed manifest may seem unusual but with this tool and by especially combining it with Tool #3 you will have two tools that create results like the man who went from a few hundred square foot living space to a home bigger than a mansion. It gets even better than just discovering his story and its amazing results… You will uncover the exact daily manifesting process and words that were used to create what may appear as unbelievable success results. Discover the “Alchemy of the Universe” used by Billionaires to achieve their desires. Find out which part of you is the grand DECISION maker and how through these tools you can greatly influence the outcomes you desire. You will discover why if you aren’t using the proven process of selective words effectively you are preventing your desires from manifesting into your life, successfully. This discovery alone is worth having Tool #4.

Tool #3: This tool helps ensure you stay focused. You will stay in tune with the key element of total success with this tool.

Tool #4: By utilizing the process and knowledge disclosed in this tool you will almost guarantee whatever desires you are seeking to manifest will show up in your life. It will depend on how precise you are and this tool discloses how to be precise in every manifesting effort to hit the bullseye and achieve success. This is the SCIENTIFIC proof of how and why it all works.

Tool #5: BONUS for anyone looking to grow their business.

So, I have disclosed what was the results of the Universe…or a life lesson showing me from my own experiences why this, how this, and what the key element is to success and joyful life experiences.

Copyright 2005 VNinette Wheatley

About The Author

V. Ninet’te Wheatley; Entrepreneur and successful Manifestation Enthusiast. I am focused on mastering the Laws of Attraction… http://www.visualizationscreensaver.com .

Copyright, 2005 V. Ninet’te Wheatley
New Luxury Car

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— , 7:20 pm

Luxury cars

Captain’s Tavern in Pinecrest, located off of US1, is our choice for favorite Miami seafood restaurant in Pinecrest. This nautical themed restaurant, which is decorated with several saltwater tanks, features an extensive wine list with over 500 wines, mostly from California, as well as a massive menu with a variety of Caribbean and South American flavored food for both seafood and land lovers. Known for its fun, family environment, don’t be bashful to request a crayon and a coloring sheet, as it definitely makes the meal more enjoyable.

Captain’s Tavern Menu: To start, we recommend the Maine Lobster Bisque ($6.00) and the Conch Fritters ($8.95). For Land Lovers, you can’t go wrong with the Filet Mignon ($24.95) accompanied by mushrooms and asparagus. For Seafood Lovers, we suggest you try the Grilled Snapper ($18.95) with the Island Style topping, which is a local’s favorite.

Francesco in Coral Gables is Restaurantplace.com’s favorite Miami seafood restaurant with a Peruvian flare. This moderately priced restaurant is small yet perfect for any occasion. Francesco’s restaurant in Miami is considered to be one of the authentic upscale Peruvian restaurants.

Francesco’s Menu: For an appetizer, try the traditional ceviches and tiraditos. Our favorite lunch entree is the Seco de Salmon ($13), which is a cilantro based stew of Alaskan Salmon served with Peruvian white beans risotto. Mouth-watering dinner entrees include the Lomo Saltado ($23), which is saut?ed Black Angus beef tenderloin accompanied by onions and tomatoes, and the Saltado de Grouper ($24) served with shrimp, onions, tomatoes, and combination of refried beans and rice.

Joe’s Stone Crab in South Beach is a favorite among locals, tourist, and celebrities. The wait is usually long, especially for weekend dinners, but well worth it. Unfortunately, you cannot make a reservation, and if you don’t want to be waiting long, it is advisable to go as early as possible to be seated quickly. This seafood restaurant is RestaurantPlace.com’s pick for favorite stone crab restaurant in Miami. Out of all Miami Restaurants, Joe’s Stone crab is probably the most recognizable Seafood restaurant in Miami.

Joe’s Stone Crab Menu: Joe’s famous Stone Crabs (market price) are served with mustard sauce. We recommend ordering the medium claws as they usually the best for flavor. There are several choices for sides, but we recommend trying the Creamed Garlic Spinach ($3.95) and the Hashed Browns ($5.25). Key Lime Pie is another favorite.

Prime One Twelve, located in the converted 1915 Brown’s Hotel, is currently the hottest restaurant on South Beach and is RestaurantPlace.com’s favorite trendy steakhouse and seafood restaurant in Miami. Don’t be surprised to see movie stars, celebrities, and a collection of high priced sport and luxury cars parked in front. Popular for its oversized dry-aged steaks, this Miami restaurant also offers one of the best dining experiences for any seafood lover.

Prime One Twelve’s Menu: The Jumbo Shrimp Cocktail ($7) is a great starter. For a salad, we recommend the “The Double Wedge” salad ($14), which is iceberg & butter lettuce with applewood smoked bacon with a creamy blue dressing. If you are in the mood for a steak, the 8 oz Filet Mignon ($30) is always cooked to perfection. If you are a seafood lover, we recommend the Soy Marinated Sea Bass ($31) served with baby bok choy and a sweet miso sauce and the Maine Lobster (market price).

Red Fish Grill, hidden away in Matheson Hammock Park in Coral Gables, is RestaurantPlace.com’s favorite romantic seafood restaurant. This restaurant’s outdoor seating offers breathtaking views of Miami’s downtown and Key Biscayne and is perfect for any special occasion. After dinner, feel free to take a romantic walk around the enclosed beach.

Red Fish Grill’s Menu: We recommend the Sauteed Swordfish ($22.50) accompanied with shallot mashed potatoes. Another scrumptious entr?e is the Seared Tuna Filet ($23), which is served with white rice, stir fry vegetables and a sweet soy glaze.

Get more information about Miami Seafood Restaurants or view Miami Restaurants Menus at http://www.restaurantplace.com.

About the Author

Samantha Ferguson is the co-founder of http://www.restaurantplace.com, which is a free restaurant guide featuring restaurant menus for consumers to view when making dining decisions.
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Sometimes pricing your products seems like an adventure into a strange new world. The process can seem too complicated for anyone but a rocket scientist to comprehend. Our goal is to bring this process back to Earth for you by explaining some pricing basics.

How do you price your product now? Answers from businesses can vary from “less than our competition” to “the highest price my customer will pay.” Either tactic has a negative side that can cost your company customers and profits. Because most of you are too busy to be rocket scientists in the pricing galaxy, we developed this series of steps to help you understand pricing - no space ship required.

1. DO YOUR HOMEWORK

Know Costs: There is no substitute for thoroughly understanding your product costs and the variability of those costs - that means the resources used to create, produce and market your product. Unless you know all your costs by product and by customer you could be losing, rather than making, money with each sale.

Understand Market Value: Realistically compare your company’s product to your customer’s expectations and perceptions. You must also understand your competition and trends in your target industry.

Set Objectives: Once you have a thorough understanding of your costs it’s time to explore two of the ways your company can set pricing objectives. Generally, pricing philosophy is based on company goals such as:

Sales Growth - For a variety of reasons, such as immediate expansion needs, a company may set sales growth as an objective. When selecting this as an objective, it is critical to remember that higher sales do not automatically produce higher profits. In fact, sometimes the cost of expanding sales volume, such as increased costs of production, distribution or customer service, becomes so great that profits actually decrease.

Profit Growth - Frequently, corporate goals such as a targeted return on investment or a profit maximization philosophy necessitate a “pricing for profit” objective. Be sure you take both short and long-term profit goals into account when implementing this objective. Also, study the implications of each pricing change on the health of your business.

2. SELECT YOUR STRATEGY

It’s now time to select your pricing strategy based on your costs, company objectives and the perceived market value of your product. Although strategies can become quite complicated and detailed, the following list discusses basic options most companies find useful. Your choice depends on an internal assessment of your company’s objectives and an objective analysis of the market in which you compete.

Cost-Based Pricing:

Definition: Price is based on a product’s total fixed and variable costs. Example: Typical pricing in commodity markets. For example, a commodity-type raw product such as steel is priced using a standard formula based on cost. Caution: If you use this exclusively, you must be able to stay in business with a very low profit margin. In noncommodity businesses, this option should be only one aspect of the total product pricing strategy.

Demand-Based Pricing:

Definition: Price depends upon your customers’ perception of your products’ value and the level of demand for your item. Your product must provide a unique benefit to your target market. Example: Your product has prestige appeal so it can be priced in a range well above the cost of production. For example, luxury cars and gourmet food have prestige appeal. Caution: Success depends on your knowledge of your customers and your market. You must have an uncanny skill for accurately estimating customer demand to avoid disappointing sale results.

Competition-Based Pricing:

Definition: Price is set in relationship to your competition’s prices. In some cases this may be below cost and is usually indicative of a product that has no competitive edge. Example: You are caught in an industry “price war” where all products must compete on the basis of price or risk losing their market share. Caution: Your company’s long-term goals may be sacrificed in the interest of competitive pricing. Also, you are at the mercy of the larger companies in your industry that can afford short-term losses in order to play this expensive game of war.

Value Pricing:

Definition: Gives your customer more quality for less than they expected to pay. Example: Used when you want to gain market share, position your product with customers, or obtain market acceptance of a new product. Caution: Product quality must be consistent and your company must operate efficiently for this to be an effective strategy. Using this strategy means that you understand your customers and competitors very well. In addition, you may find it difficult to raise prices to more profitable levels once your initial distribution goal is achieved.

3. TEST YOUR PRICING THEORY

Pricing your products is almost as complex as rocket science but not quite as predictable. At best, your product pricing is based on information that can change daily or even hourly. For that reason, it is critical that you test the validity of your pricing strategies with a small customer sample or market segment and evaluate your pricing periodically to adapt to changing market conditions.

About the Author: Deborah Henken served as VP of Marketing at several Silicon Valley start-ups and in senior marketing at Hewlett Pakcard and other vital companies. Susan Henken has directed marketing at consumer and health care companies for more than 15 years. She is currently Director of Marketing at Compex Technologies. Contact them at http://www.highlandteam.com

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